Reaching for More

The first example of the college student who was called to help his family clothing business was the one I found the most persuasive and capturing. Peter Kim could have went off on his own path separate from the "ethnic niche business" where his Asian family owned a clothing company, but he was drawn back into the foundation accompanied with a new direction.

Bringing to the table a new set of rules, Kim transformed the plummeting sales into a multi-million dollar clothing line. Taking his own angle with influences from "Asian men's street wear", Kim used his education to take the line to the next level. He realized as generations before him were unable to see in this new age that "either you're a brand or you're dirt cheap" say Kim. Backed with this savoy knowledge of changing times, and the work ethics instilled by his parents, Kim is an inspiration to me. He is an example of how to use what you have to develop for the new.

His presentation of the clothing line is what made the difference. Targeting consumers outside of his immigrate communities, the Drunknmunky clothing lines transcended. This I think is crucial in entrepreneurship of any subject material in our age. The lines of communication are going beyond our roots, and Kim was knowledgeable enough to see this.

However, having a stable family history of hard work and logic certainly contributes to success. Drawing back to the start of a business shows it takes "guts to get glory"; to take risks for that's what the founders did in a world where nothing is for certain, a reality that still pertains today.

Ford, Marjorie. Cullen, Lisa Takeuchi. "Legacy of Dreams". The Changing World of Work. Perarson Education, Inc., 2006. 76.